International award winning creative with vast experience in advertising creating successful work for high profile brands like, Heineken, Bacardi, Axe, Toyota and AT&T. Experienced & successful at storytelling for advertising campaigns with ground breaking ideas and strategic focus. As part of the Y&R team we were responsible for moving Heineken from a 5th position to a 3rd in the Puerto Rican beer market. Have achieved excellent collaborative experiences with creative personnel and staff which has included mentoring with highly productive results.